Conversion Tip: Seasonality Matters

When it comes to affiliate marketing, there are two ways to go about making money online. One way is to just follow what you have read in every book and go about promoting offers without looking at trends, seasons, and so on. You find a Clickbank product and promote it using Google Adwords and other top advertising services online. You could even build your own landing pages and optimize your conversions over time. The better way is to take advantage of the latest trends all around you to start and develop laser targeted campaigns for your prospects.

By watching the latest trends and analyzing the information you can get from Google Trends and Google Insights, you can do a better job finding products to promote and optimizing your campaigns. Think about it. Let’s say you are planning to start selling Amazon or eBay products. People are more likely to buy a heater during fall and winter thn a cooler or a lawn mower. These are simple concepts, but there are affiliates that don’t pay attention to them. If you have build a portal based on products from Amazon and eBay, you are better off putting the emphasis on promoting winter products during fall and winter than other seasons. That’s why top affiliates do make small changes to their portals to optimize for different periods of the year.

Black Friday and other holiday sales events are going to be upon us soon. Smart affiliates have already set their plans into motion to have a very successful sales season this year. Many have created and optimized their Black Friday communities. While others are focusing more on niche deals. Whatever the case, it’s good to know about the trends, seasons, and special occasions and plan your affiliate campaigns accordingly. This is not rocket science. It’s just marketing 101.  And with tools such as Google Insights, you won’t have to jump through the hoops to get your hands on the information you need to optimize your campaigns.