Should You Follow Your Passions?

That’s the question many new affiliates ask themselves at some point in their career. In fact, a lot of affiliates start out promoting products that are related to their passions/hobbies. A lot of gurus talks about how you should pursue things that you love and promote products in niches that you are passionate about. I am not sure I agree with that. Being passionate about something can often take your unbiased perspective away. 

People are often too attached to their passions. You love baseball, and you want to get into that market. Of course, since you are passionate about it, you believe you have what it takes to beat people who have been in that market for years. Now only someone who’s biased about that niche would make rash decisions and enter the market without proper research. In reality, if you are neutral about baseball, you have a better chance of doing your math to figure out if the niche is a viable option for you and your business. 

Doing what you love is an absolute gift that not many of us get to do. If you love affiliate marketing and you are not spending your day time pulling your hairs out, then you understand the business side of it. Affiliate marketing is a business, not a hobby or a walk in the park. If you don’t make money, it’s rat race time. In my case, I was willing to sacrificing all TV shows, PS3 games, and late night parties to make it in my niche. Not many people are willing to do that. And some people believe they can do all that and make a living in the affiliate marketing world. You may! But that never worked for me, and I doubt it works for a lot people. At the end of the day, you should think about EPC, market size, and things like that before jumping in a niche that you love but could be potentially worthless for affiliates. Good luck!