FTC

There has been a lot of talks about how affiliates need to be more transparent in the affiliate marketing world. In case you missed it, the FTC did ask advertisers and bloggers to become more transparent and disclose monetary gains when adding advertising links to their websites. While the FTC’s main focus was on fake [...]

You know what makes super marketers good at what they do? A lot of them don’t hesitate to take advantage of their prospects’ emotions to sell them things. Whether you feel sad, insecure, depressed, or afraid of something, the fact that you feel those emotions makes you susceptible to some of the tactics used by [...]

There have been a lot of talks and rants about how the FTC overstepped its boundaries. There is no question the new FTC rulings could lead to some sites being targeted while others spared with no specific reason. The ruling is comprehensive and vague at the same time (if that is possible). The FTC talks [...]

In case you have missed the latest uproar that the FTC has caused among affiliates and bloggers, the FTC is planning on putting hefty fines on marketers who fail to disclose their relationship with advertisers. The FTC has targeted the blogging community by encouraging the independent bloggers to disclose what they have gotten for free [...]