Should You Use Adsense Next To Your Affiliate Offers?

Google Adsense is an easy way to make a few bucks here or there. If you happen to have the right strategy going with your affiliate portal, you may actually be able to make a decent amount of money per month and make a living off of Google. At first, publishers and bloggers were the ones using Google Adsense to monetize their work. But recently affiliate marketers and product makers have also added Adsense to their landing pages. After all, if you are not going to get a conversion from your visitors, you may as well get paid for them to leave, right?

The issue of Adsense on affiliate landing pages is very controversial. As an affiliate, your goal is to drive traffic to your landing pages and optimize them in a way that helps your bottom line. If you are driving paid traffic to your website, the last thing you want is give your visitors an easy way to get out of your website. Google Adsense ads are a big exit sign. There is return mechanism to get back the visitors who have clicked on your ads. So you are at their mercy. In most cases, these people don’t come back to your website.

Many super affiliates who are using their own sales-letters to make money online are using their Google Adsense units at the very end of their newsletters. That is an interesting practice, as you give your visitors enough chance to take advantage of your offer. But in case they have read the whole newsletter and still are not ready to take you upon your offer, you may as well make a buck or two when they leave. The more controversial practice is using sidebar Adsense units and putting ads in a prominent position on your website. Can that possibly work?

It actually can. Affiliate marketing is a game of numbers. So if you can get $2 for every dollar you spend on advertising and promotional efforts, you are golden. The key with adding Adsense (and even Chitika) to your affiliate landing pages is how it affects your bottom line. It never hurts to test multiple versions of your landing pages to find out which one works for you the best. You can even run multivariate test cases on your landing pages and use Adsense as one of your test cases.

As an affiliate, your goal is to generate as much sale possible for your advertisers while staying within policies. But I have not seen any affiliate program that prohibits using Adsense ad on affiliate landing pages. At the end of the day, it’s all about testing and figuring out which version of your affiliate landing page gets you the most bang for your buck, with or without Adsense.