Complementary Products and Affiliate Marketing
We have all heard about how companies use the idea of adding complementary products to increase their sales and retain their customers. Think about it. If someone is coming to your store to pick up a laptop, they might need a mouse, a laptop cooler, and a travel adapter as well. Would you want to risk not having those products available in your store and have your customers walk away? The same concept applies to affiliate marketing as well. If you are spending time pushing a product to your visitors, you do want to make sure you let them know about complementary products that they can take advantage of to get the most out of the products they are purchasing from you or through your affiliate links.
There are two ways to take advantage of this approach. A lot of affiliate marketers focus on revenue first strategy. In essence, they bundle together a bunch of affiliate products on their landing pages and walk their readers through the steps to sell them as many times as possible. That could work wonders for your business or it could be an utter disaster. It really depends on how to execute it.
There is another, more aggressive way to take advantage of this strategy. What if you could develop a free product that people want to use and included affiliate links to complementary products inside of it. Let’s say you have created a domain finder tool and want to give it away for free to your readers. There is no reason you shouldn’t include a couple of links to top web hosts they can take advantage of to register their domains or host sites with.
The approach is nothing new and has been implemented by many top affiliates in the past. Many super-affiliates have mastered this strategy and are now using it inside their membership sites. If you have 1000s of students in your PPC membership site, wouldn’t it make sense to give them some free tools and recommend to them some of those more expensive tools (with your affiliate links included?). Now we are not talking about tricking your visitors here. You want to make sure you don’t recommend products that you haven’t try or those that do not have a solid track record.
A lot of new affiliates focus on short-term revenue first. Why do that when you can make a ton of money by giving away your products?
