The Dreaded No Sale Email…

you have been in the affiliate marketing world for a while now, there is a good chance that you have received a note about your low number of sales from a merchant. If you haven’t, then just bare with me. We affiliate managers like to motivate our affiliates to do better every day. We do that by having competitions, sweepstakes, and crazy bonuses. But once in a while, you find affiliates who are not just promoting you, so you reach out to them to ask them if there is a way help them promote your product more effectively. I have sent those notes and have gotten them from my affiliate managers a numerous times. No big deal here.

A lot of people that I know receive these notes and just ignore them. What’s the worst that can happen? You can be terminated. But the truth is, you should pay attention to these affiliate programs. We all have so many projects at hand that sometimes we lose a little bit of perspective. Let’s say you are making $1K a day, and you don’t get to see that one of your mini campaigns is performing poorly. What affiliate managers don’t realize is that the problem is not always the affiliate but the merchants themselves. A lot of merchants have poor landing pages that just drive people away. As an affiliate you keep driving traffic to it, and it all goes down the drain.

Affiliates need to be proactive and reach out to their managers to have a frank conversation. If you have driving 200-300 people to a landing page and have not gotten a single sale, then you either need to design a new landing page yourself or terminate your affiliate agreement. I personally keep an eye on all my campaigns, but it is completely normal to lose sight of some of these campaigns once in a while. The key is to react strongly by thinking about ways that you can convert traffic. Of course, a lot of affiliates choose the cash out and run approach, but you can’t do that forever or can you?