Affiliate Marketing Is Not All About PPC

If you have checked ClickBank or some popular affiliate forums, you may get the impression that affiliate marketing is all about pay per click marketing. That couldn’t be furthest about the truth. Pay per click marketing and search arbitrage can be extremely attractive if you get everything right. There are a few affiliate marketers who are doing that, but we are talking about a very few. For everyone else, PPC marketing is just a waste of money in general.

In essence, in order to get the PPC part right, you need to develop the best keywords in a good enough niche that will enable you to earn profit per click. If you go to a mature market with more than 20 advertisers, there is a good chance that you will have to put a significant investment upfront before seeing any tangible result.

The key to affiliate marketing is diversification. It’s not about PPC alone. PPC should be part of your portfolio. But you have to try your hands in SEO, article marketing, media, partnerships, newsletter, and social media. For instance, you may have a product that pays you $100 per sale. You might have to spend $150 per sale on pay per click to get the word out about your site. But if you are diversifying, you can bring the cost down to a level where you are making profit. So don’t think about only pay-per-click marketing for your affiliate business. It is important but not the ultimate solution.