Best Affiliate Book for Affiliate Managers

I remember when I used to manage an affiliate program for a highly reputable company in the financial industry. I had made my move from the publisher side to the advertiser side, and obviously things are a little bit different when you change sides. When you are a publisher, you care about helping the merchant make more money (which leads to you making more money). However, you don’t notice all the things that go behind the scenes from designing offers to writing affiliate notes.

Thankfully, I had a guide that helped me get through my first couple of months without too much trouble. The tone that you use with your affiliate letters are very much different than when you are responding to them as a publisher. Putting up unique competitions and awards for affiliates is a must, and having sample communication documents would definitely help. And that’s what you get with A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants.

Unlike hundreds of other affiliate books that promise to teach you how to make millions in 10 seconds, this book is designed more for affiliate managers than publishers. Having said that, publishers can learn quite a lot from this book about the mindset of their affiliate managers. At the end of the day, if you are thinking about working as an affiliate manager or starting an affiliate program from scratch, you should consider reading this book.